A Complete Guide to Creating a Customer Phone Survey
The average American checks their phone 344 times per day. Sometimes this is to aimlessly scroll through social media or check emails. This gives you the perfect opportunity to get people’s attention and conduct a phone survey.
Phone surveys let you connect with the population and collect data on their preferences and experiences. This data in turn can be used to help guide your marketing strategies and improve your bottom line.
Keep reading to learn more about the benefits of customer surveys and how to create your own phone surveys.
What Are Phone Surveys Used For?
A phone survey is a quantitative research tactic that marketers and researchers use to identify trends. The data collected helps marketers build a marketing plan.
Phone surveys are also used to determine public opinion on a particular topic or measure customer satisfaction rates. Through list segmentation, the survey can gather valuable insights for your organization.
How to Conduct a Phone Survey
Conducting a phone survey can help you and your organization make informed decisions based on your consumer base. Whether you opt to conduct your survey in-house or outsource you will need to follow these steps.
Build Out Your Sampling Strategy
It isn’t likely that you will be able to interview the entire population or an entire demographic of people for your survey. That is why surveyors and data experts use sampling to track trends and collect data. A sample is a subset of the population that is large enough to show reliable trends in the data.
Phone surveys can’t automatically be applied to the larger population. However, they can be generalized if you use a representative sample. A representative sample looks to collect representative voices within a larger community.
Due to their low cost and ease, in-house phone surveys are typically done using a non-probability sampling method. In a nonprobability sampling method members of the community are chosen based on certain characteristics. By hand-selecting people, you can meet the needs of certain demographic groups.
Design Your Questionnaire
The questionnaire is a structured way of organizing an interview. To obtain accurate responses you need to consistently ask the questions from person to person, as this ensures that you aren’t leading the interviewee’s responses.
When you are crafting your questionnaire, you need to keep your goals in mind. The wording you choose when making a survey can make the difference between accurate and inaccurate information. Depending on your phrasing you may subconsciously be eliciting a particular response.
Pretest Your Survey
Before you do a significant push on the phones, you must pre-test your survey. Pilot testing will let you iron out any kinks in your line of questioning and develop the most consistent form of surveying possible.
Knowing that you’re working with a high-quality and tested survey can give you more confidence in your findings.
Collect and Input Your Data
When making the phone calls for your survey you need to constantly keep track of this data. By keeping all your information stored in statistical software, you can quickly understand trends in the data and make data-driven decisions based on your findings.
Viewing all of the data in a centralized location will also let you pick out key outliers in the data and assess trends.
Start Conducting Phone Surveys Today
Phone surveys unlock valuable pieces of data for your brand or business. By doing customer surveys and phone surveys collecting insights from your consumer base you can learn to better target them and achieve your organization’s mission.
Contact us to start conducting phone surveys today!