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Customer service matters

Customer service matters — more than you might think! In the United States, even when people love a company or its products, 59% will walk away after several bad experiences. Nearly one-fifth of all consumers will walk away after just one bad experience!

Great customer service

When customers feel appreciated, companies reap measurable benefits, including the chance to win more of their customers’ spending dollars. According to research by global financial services firm PwC, the payoff for great customer service is tangible — increased loyalty and a price premium of up to 16% on products and services.