How a Customer Service Help Desk Can Benefit Your Business

Customer service should be more than a tick-in-the-box for your business. After all, eight out of ten people claim they feel an emotional connection to a company when they get a response from a customer service representative.

So customer service is more than a nice thing to have; it’s an intelligent way of doing business.

We’ve put together this short guide to help you understand the benefits of using a customer service help desk.

What Is a Customer Service Help Desk?

You’ve probably encountered a customer help desk before, even if it was called something else.

A help desk is your customer’s first contact with the business when they have a question, issue, or complaint. You typically handle it like a ticketing system.

When the customer raises a new query, you open a ticket for that query. All communication between you and the customer happens as part of that “ticket” until it’s resolved.

The Benefits of Having a Helpdesk

If you have customers, you probably already talk to them via email or phone. So you might wonder if your business needs something as formal as a help desk. Here are the main benefits.

It Helps Your Team Run Efficiently

Handling emails and calls from customers takes time, and there’s often a multitude of reasons why they contact you. However, when you use a help desk system, each new query will get assigned to the most appropriate specialist.

That means your team isn’t wasting time with complex queries they can’t answer, and it means the customer gets a faster resolution. All in all, it’s a far more efficient way of dealing with customers.

You’ll Have Happier Customers

Customers understand how help desks operate, and they will find it straightforward to contact your team and raise a ticket instead of scouring through your website looking for a phone number.

Plus, they’ll get real-time updates and all communications in one place. It will improve customer satisfaction levels, particularly if you demonstrate you can reliably handle and resolve issues quickly and professionally.

It Will Make Your Business Look Professional

Companies with customer support help desks will show that they are a professional, growing business. When you’re trying to secure more sales, that’s a fantastic feature for any customer pitch.

So it will help you grow your business faster, as potential customers will see that you place a high value on your customer service early on.

You Can Monitor Resolutions

When using a help desk, you’ll build up valuable data about your customer support, such as the types of queries you get and the average resolution time.

You can use those metrics to drive improvements across your business, reduce time spent handling issues, reduce complaints, and improve customer service.

Make a Customer Service Help Desk Your Next Step

Exceed your client’s expectations by investing in customer service. A customer service help desk is the route to happier clients and a sensible way to help your team become more efficient.

For more information on how technology can help your business and how to get started, speak to our team.