Author: Dreamhost Vendor

Can you guess the top trend for marketing next year? Here’s a clue: you’re probably reading this article on the device in question.

That’s right; it’s our mobile phones. We go everywhere with these tiny devices that keep us connected to the world, and savvy marketers have started to figure out the potential for businesses.

To help you understand how to promote your business via mobile, read our guide to planning a successful mobile marketing campaign.

Set a Goal

If you want success with your mobile marketing campaign, you first need to understand what success means to your business.

Do you want more leads to your email list? Or do you want to increase brand awareness? Perhaps you want to use mobile marketing to boost your website traffic instead.

Whatever your priority, make sure you write this down so your phone campaign has clear objectives.

Define Your Audience

The most successful marketing campaigns have a clear target for their promotional material. Do you know your target audience and what they want from your brand?

If you’re unsure, it’s time to research. Find out the demographics of your customer and their online activity. The latter will provide helpful clues about where to target your mobile promotions.

Craft Your Creatives

With mobile, you’ve got plenty of choices about approaching and designing the best mobile marketing campaign. You can opt for ads, text messages, online forms and surveys, video, audio, or written content.

The list is (almost) endless. So you will need to decide on the format before you design your creatives.

With the creative side of your campaign, there are two significant considerations to keep at the forefront of your mind.

First, you’ll need to find a striking, attention-grabbing design. People might be active on mobile – but they also have incredibly short attention spans!

Secondly, you’ll need to craft a headline and a hook for your promotional copy. Captivating and exciting headlines rather than bland and predictable phrases can significantly impact your marketing success.

Set Up Your Reporting

You set a goal, and now it’s time to make sure you’re tracking key metrics to help you measure your progress.

Choose an analytics platform that supports the channel you intend to use, and create a custom report with your most important KPIs.

Run a Split Test

Before you launch your final campaign, you should do a beta test to see if it resonates with your audience as much as anticipated.

The best method is to run a split test for your campaign, showing one idea to half your audience and an alternative idea to the other. The one with the best conversion rate will be your winning campaign design.

Launch Your Campaign 

Now it’s time to launch your campaign. Make sure you review it daily at the beginning. If it performs better than expected, scale it. If it’s not working, tweak your creatives or your target audience.

Are You Ready for Mobile Marketing?

Any business can succeed with mobile marketing, providing you plan first and get clear on your target audience. Use this guide to get going with your first promotional campaign.

You can also use this time to discover how our technology solutions can help you achieve your marketing goals. Your first step is to connect with our team here.

You might not have heard of conversational marketing, but it’s one of the hottest trends for online businesses. It refers to having a routine, one-to-one conversation with your customer.

Of course, conversing with your customer when you run a website isn’t that straightforward. Or is it? The truth is, there is lots of fantastic technology nowadays to help you connect with your website visitor.

One tool you should know about is a customer service chat facility. Here are some reasons why a live chat tool is an excellent addition to any business website

You’ll Improve Customer Service

A live web chat facility is probably one of the first things prospective customers will see when they visit your website. From casual browsing to talking with someone in your business, chat tools show customers that you care.

You’re there to answer their questions, direct them to the right place, and handle any concerns. It will make you memorable, and people will see your brand as synonymous with excellent customer service.

It Will Boost Sales Enquiries

What happens if people get to your website, can’t find what they need, and leave? Chances are you won’t hear from them again.

That’s unfortunate because, most of the time, you can point them in the right direction when given the opportunity.

That’s where live chat can help. A visitor can tell you what they need, and you can direct them to the appropriate page. It means a lower bounce rate and a higher sales conversion rate.

It Builds Trust 

Buying or browsing online can sometimes feel like an isolating and disconnected experience. It’s not the same as building a rapport with a sales assistant in a physical store.

But you can take steps to make the experience more human. If you are successful, you’ll help build trust with your audience.

That happens through a simple one-to-one conversation, and you can use your web chat facility for that purpose.

It Helps You Learn About Your Audience 

Even if you think you know your audience, they will always surprise you! Perhaps you have a navigation menu that confuses them or an explainer video that leaves them scratching their heads.

Knowing where your visitor stumbles is valuable information because it will help you build a better experience for your audience. You can collate information on your customer queries via live chat to improve your website experience.

It will also give you valuable marketing information, such as what sort of product or service your audience wants and how they found your website.

It Reduces Customer Emails 

If you don’t have a live chat facility, visitors must resort to the cumbersome process of clicking on your contact page, finding contact information, and sending in their inquiries.

They will need to wait for you to answer, during which time they may have bought from elsewhere. Plus, you’ll head to the office to find a long list of customer emails you need to read.

By having a live chat facility, you’ll reduce the workload for your website team.

Customer Service Chat Facilities: the Right Solution for You

By investing in customer service chat facilities, you’re setting your website up for success. You’ll have happier customers and lower costs, so it’s a win-win.

If you’d like to learn more about how the XACT technology stack can integrate with your business website, head here to book a chat with one of our experts.

In the wake of COVID-19, every industry has had to adapt to new trends and expectations. Customer service is a major component of this shift.

So, many businesses have learned to outsource customer service. When you invest in a third-party full-time customer service team, you reap a variety of benefits. That’s why even experts in business recognize its value for the sake of improving overall customer satisfaction.

If you’re considering whether outsourcing customer service is worth your investment, you’ve come to the right place. Outlined below are all of the key benefits that might help you decide. Keep reading to ensure your business has the best customer service strategy.

Integrate a Comprehensive Customer Service Strategy

It’s true that not all third-party customer service teams are worth your investment. You deserve to only work with a reputable company that excels in this field. It can, therefore, be worthwhile to do some research before you hire any company.

First, ensure that they offer a customizable solution. Your business, after all, has unique needs and processes.

Their solution should be able to fully integrate customer service needs with the rest of your operations. Take the time to see what areas of your existing customer service strategy could use improvement.

Use Analytics to Continue Improving Customer Relationships

Speaking of improving customer service, a proper digital solution can benefit in this regard. Over time, your digital customer service solution will generate useful data.

Then, you can use trends and data to see what customer service strategies are successful and/or need to be improved. It might be worthwhile to work directly with your outsourced customer service team on this. They’ll have more insight as to how your business can offer customers the best interactions.

Outsourcing Business Services Like This Can Save Money

Of course, you’re a responsible business owner or manager. That means that your top priority is likely the company’s bottom line. You’re likely wondering, how much would outsourcing customer service cost you?

Well, rest assured knowing that outsourcing services like this will save money in the long run. That’s because you’ll avoid having to recruit, hire, and fire customer service members all of the time. Instead, avoid paying for salaries and benefits with a flat fee to a third party.

Employees Will Appreciate It, Too

The last major benefit of outsourcing customer service is for the sake of your employees. The third-party team will have its entire focus on keeping customers happy.

As a result, the rest of your own team can focus on their other responsibilities. Plus, the more that customers are satisfied and return for continued business, the better the company will profit overall. Employees, of course, would profit from this, too.

Invest in Reliable Customer Service Solutions Today

If you want to stay competitive within your niche market, customer service is going to be essential. In particular, outsourcing this business service is in your best interest for all of the reasons detailed above.

We’re here to help businesses like yours make the most of their customer service strategies in today’s competitive industry. For that reason, learn more about our comprehensive customer service solutions today.

A recent survey found that more than 70 percent of small businesses have a website. Whether your website runs the e-commerce portion of your business or acts as a place for contact information, it needs to run smoothly. Web support services are the answer!

Web support gives you online support services and helps protect your website’s security. Web support services also make the necessary updates to your business website.

Here’s more on why you need web support services for your business.

Online Support Services

Reaching someone anytime you need them is key to supporting your website. Online support services allow you to get an expert who can help when your website is down or not functioning correctly.

A helpful voice at the other end of the phone can put you at ease. Online and remote services will walk you through a problem and get you a solution. Tech experts with customer support know you’re not an expert in computers (or websites), so they will explain everything quickly and thoughtfully.

Perhaps you might have an issue with your website accepting credit cards. A tech can walk you through how to fix the problem thanks to online services and customer support. Pretty soon, your website will be back up and running!

Web Security

Recent statistics show that 65 percent of Americans have been victims of at least one scam offer, and 47 percent have had their personal information stolen by cybercriminals. Strengthening your cybersecurity is a part of doing business that you must take seriously.

With online services and customer support, your website will get the necessary updates to keep you and your customers safe. Remote services can be done without you knowing, ensuring your business website is up to date.

Avoid costly network hacks that could potentially ruin your business and your reputation. Moreover, it could cost you a fortune to recover.

Software Updates

Businesses use several different software programs to operate. Sometimes, each function needs a different program! Updates to your software keep everything running smoothly.

Updating software fixes bugs and other glitches. It will also help prevent your entire system from crashing!

Regular updates are critical, but only a professional can recommend how often these updates should happen. Failing to get the latest software updates can leave your website vulnerable and exposed.

Additionally, updates protect your data. Imagine how devastating it would be if you lost all of the information. Recovery might never happen.

Why You Need Web Support Services for Your Business

Web support services for your business mean online support services, web security, and software updates. Taking advantage of these services is a necessity in the business world.

Contact us and let us help you get started with web support services for your business. We can help protect your computer infrastructure and keep your business running smoothly. Failing to do so puts your system at significant risk.

Customer support. People want to feel taken care of, and having a team dedicated to doing that can only help your business.

This is critical to retaining your customers. Existing customers have a higher conversion rate for businesses, and it is much cheaper than having to find replacement customers.

What is one way you can retain customers? Having good web support.

What is web support? How does web support help keep customers satisfied?

This is your guide.

Improving Response Time

The first thing that you need to do is improve the response time to your customers. This survey revealed that the average company takes over 12 hours to respond to customer support requests.

That is too long when you realize what the expectations of the customers are. Almost half of all customers expect to get a response from a company in four hours or less. About 12% of people even expect to get a response in less than 15 minutes.

So, what can you do here? The answer is that you can dedicate a team to work on customer support phone calls and open up live chat support.

This system ensures that you always have someone monitoring customer service inquiries and that your company can respond to them promptly. That should improve your response time, and if you meet that expectation from customers, you will likely see a higher conversion rate.

Quality Customer Support

The next thing that you need to do is ensure that your company is offering quality customer support. If your company does this, a customer is more likely to keep doing business with you.

To do this, you need to get organized. Think of the most common questions that customers might need support with and make them the first options to be answered by a FAQ sheet or customer service.

Once you do that, make sure the people that are chatting with your customers are knowledgeable about your business and the issues that come up. Make them prepared to deal with customers and have answers for them.

Finally, it helps if your customer support is friendly and informative. It can leave the customer feeling satisfied and more likely to stay on.

Encouraging Feedback

One other thing that you can do is encourage feedback from your customers. To do this, create a survey and ask a customer about every aspect of their experience. Give them options to express what they liked and did not like about their experience with you.

Then, use web support to send a notification to them about this, whether it is by SMS or email. Getting feedback from customers can help you know where your business thrives and where it needs to improve.

Get Web Support

These are three of the biggest ways that web support can help improve your conversion rate. If you have higher quality with your customer support, improve response time, and encourage feedback from customers, you should see those improvements in no time.

Do you need web support services? Message us today to get started.