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Six Creative Ways to Connect With Customers (For Sales Professionals)

Have you been looking for ways to improve your sales techniques? This is a major challenge for every business person. As a sales professional, your job is to build relationships. The goal is to drive sales and revenue for your organization. Traditional sales tactics like cold calling and email outreach can be effective sales techniques, but there are more creative and engaging ways to connect with customers.

In this article, we explore creative sales techniques that will help you stand out from the competition and build lasting relationships. Keep reading to learn more.

1. Personalized Video Messages

Personalized video messages are a unique and effective way to connect with customers. By creating short videos that address your customer by name and speak directly to their needs and interests, you can show that you understand their unique challenges. This also helps to show that you are committed to helping them find solutions.

2. Social Media Engagement

Social media is a powerful tool for connecting with customers, but it’s not enough to simply post content and hope that customers engage with it. To truly connect on social media, you need to actively engage with their content, share their posts, and respond to their comments and questions.

By building a genuine relationship on social media, you can create a loyal and engaged customer base.

3. Interactive Content

Interactive content like quizzes, surveys, and assessments can be fun and engaging persuasive marketing techniques. By creating interactive content that is relevant to your customer’s needs and interests, you can provide value.

This is also an opportunity to gather valuable insights about their preferences and pain points.

4. Personalized Gifts

Sending a personalized gift to a customer can be a powerful way to connect with them and show that you value their business. Whether it’s a gift card to their favorite restaurant or a customized product that speaks to their interests, a thoughtful gift can go a long way in building a lasting relationship.

5. Webinars and Workshops

Hosting a webinar or workshop is a great way to provide value to customers while also building relationships. Sharing your expertise on a particular topic helps you establish yourself as a thought leader in your industry. This shows customers that you are committed to helping them succeed.

6. Customer Call Center

A modern contact center is more than just a call center. It is a hub for all customer interactions. This includes phone calls, emails, social media messages, and live chat. It also uses advanced technology to manage these interactions, such as intelligent routing, analytics, and automation.

By leveraging these technologies, modern contact centers can provide a seamless and personalized experience for customers.

Creative Ways to Connect with Customers

There’s no denying that the success of any small business relies on the quality of its sales team. That’s why understanding how to connect with customers is so important.

Please contact us today to schedule an appointment with one of our customer support specialists at XACT.

How 24/7 Customer Support Can Help Your Online Store

Did you know that only 35% of small businesses are still in business after ten years? If you’re hoping to be a profitable business with longevity, you need to be strategic — especially if you run an online store. When you prioritize your customers, you have a better chance of success.

Read on to learn how offering 24/7 customer support can help your online store!

Improve the Customer Journey

When you’re running a website, you may have dozens of products or services listed on your website. For new customers, it can be challenging to parse through the differences and determine what they really need. They may want a particular service bundle, for instance, but also want more details about what’s included. 

That’s where website support can swoop in and make a difference. Digital assistants can appear in web chats to answer questions live. These knowledgeable assistants can clarify areas of confusion and make helpful suggestions. 

Create Loyal Customers

When you build a website with an online store, you want to earn repeat customers. When you go out of your way to offer the best customer service, you can earn them. And those loyal customers can go on to become strong ambassadors for your business.

Customers who feel like they matter will be more likely to come back. They’ll also love the fact that you’re serving their needs on their timetable. In other words, if they have a question in the middle of the night, they can ask it and get a response. 

You also can show your commitment to customers by being available at all hours of the day. Be patient, generous, and clear to earn everyone’s trust!

Help Sales Numbers

The right customer support can result in improved sales numbers. When a customer reaches out to your support team, you gain an opportunity. A good support team can direct customers to well-matched products they are more likely to buy.

If a customer is confused, a digital assistant can suggest a better product or service. When you make yourself available to customers at all hours of the day, you create more points of interaction. And any conversation can lead to a new sale. 

Build Your Brand

Building a brand means doing more than posting professional photographs and using hashtags. You have to demonstrate that you have substance behind the slick graphics and social media presence. When you commit to impeccable customer support, you can make that difference. 

You can boost your reputation by responding promptly to customer questions. And you should plan on doing this regardless of whether the person asking the question is a paying customer. That’s how you show that you’re interested in serving them — and not just taking their money.

Offer 24/7 Customer Support

When you provide 24/7 customer support as a service, you show customers that you care. You’ll improve the customer journey experience and build loyalty in the process. You’ll also establish more brand credibility and potentially boost sales. 

If you need help implementing customer support services in your business, contact us for help!

Should Your Small Business Invest in Telephone Answering Services

Running a small business requires tens to hundreds of individual tasks per day. Having unnecessary tasks that can easily be outsourced is only hurting your business.

If you are ready to be more successful, more productive, and savvier with your money, you should be using telephone answering services.

Rather than taking your word for it, keep reading to learn more about why I can actually help your small business by hiring answering services.

Boost Staff Productivity

If you are tired of your staff not being as productive as they can, using answering services can help. To break it down, when your company staff has to answer the phone to provide customer service, it is taking away from their other tasks at hand. When this happens, it easily interrupts the workflow and how productive they are.

It’s harder to get back to work and back into the flow of things after being disrupted.

Telephone answering services eliminate the phone calls made to your small business employees and instead outsources them. Say hello to staff productivity again!

Control Costs

As a small business, it is probably very important to you to stay on top of your budgeting. If you are a start-up small business, this is even more important.

If you want to control your budget, using an answering service can eliminate the cost of hiring extra employees full-time. Instead, you are paying a specific fee and know the structure before you get started. This way, you can allocate your costs more effectively and ensure that you are not breaking the budget.

Fewer Trainings

Every single time that you hire a new employee, you have to train them. This not only costs a lot of money, but it takes time away from other tasks that could be being done.

When you hire answering services for customer service, you know that you are already hiring someone who is educated in the field and can provide strong customer service. Not only that, but you are freeing up time for yourself as well as your employees to do what they must do.

More Consistency

When you work with an answering service, there will be more consistency because the answering service’s job is solely to answer the phone. If you were relying on employees, they may not answer as much especially if they are in the middle of a task. This may make your company seem less consistent and reliable to customers.

To turn that around, you simply need to use answering services.

Use Telephone Answering Services

As a small business, you can reap a lot of benefits from using telephone answering services. Not only will your business be more consistent with customer service, but you will save money and get more done with an increase in productivity.

If you do not want to wait another day to make this happen, you can explore our services today.

The Importance of Having Reliable Web Support for Your Business

One in four businesses does not have a website. There could be many reasons for this, but a common one is that people do not have the right web support for their businesses.

If you are wanting to create a website or make yours better if you already have one, you definitely need to invest in website support services for your brand. Here are a few reasons to do so.

Better Routine Maintenance 

If you do not have proper maintenance on your website, you are bound to experience problems that end up being more expensive and take away more time from other tasks that you could be doing. Unless you are extremely technically savvy, it is important to have the right web support for your business.

Web support is able to understand changes in trends that are happening in the tech world to keep your website up-to-date. They will also check your website regularly to ensure that it is up-to-date in terms of the design, maintenance, and any Google algorithms to ensure that you have better chances of landing on the first page of Google.

Expert Knowledge in the Industry 

When you run a business, especially one that is online, you are going to have a lot of tasks that need to get done. When you have an online store, you are going to be spending a lot of time dealing with customer-facing issues as well as customer support in general. However, an online website has many crucial details that need to be addressed on an ongoing basis.

If you do not have a calendar or task management system that is keeping track of these details, your website may not be running properly. Website support can help you keep track of these dates and deadlines and even do the work behind the scenes so that you do not have to.

Better Security

Did you know that 60% of small businesses actually deal with cyber crimes? Hiring web support services will actually help you decrease your risk of an online attack as well as help you recover if it does happen. Web support helps to secure personal and sensitive data like logins and even personal client information that should not be leaked.

Not only are they securing this information, but they are also constantly monitoring for suspicious activity that you will not have time for on your day-to-day.

Hire Web Support for Your Small Business

Although you may not want to spend the money right away on hiring Web support for your business, it will end up paying off in the long run. You have peace of mind about website maintenance, security, and have expert knowledge about what is happening in the industry online.

At XACT, we have many different services that you can use to help with your web support. You can check them out here.

5 Ways to Improve Your Customer Service in 2023

Customer service is one of the most important parts of your business, but that doesn’t mean that building good customer relations is easy. Research shows that 64% of people prefer to message a company over emailing or phoning an office. Yet, most people promote a telephone service on their homepage instead of a chat feature. 

If you want to increase your customer service benefits and gain a loyal community for your brand, you need to take note of these five tips for 2023. 

1. Social Media Is Your Best Friend

The number of social media users worldwide increases by 9% annually, and these platforms’ importance continues to be influential in business. For many brands, their social media pages are their customers’ only source of contact. You can make orders on these platforms and promote new services.

Social media is also a great way to get direct feedback from your customers. You can create polls to get suggestions for your customer service and give your customers a chance to voice their concerns. This shows you value your customers’ opinions and are willing to listen to their needs. 

2. Personalize Your Customer Service

Running a business customer service department is not just about answering questions from clients; you need to ensure that your content and conversations are personalized to their lifestyles. For instance, if you’re running a yoga studio, you don’t want to sound too formal on a call center call. 

If you put effort into learning about your customers and understanding their needs, you’ll be able to create a customer service they will remember. 

3. Organize Regular Work Meetings

You need to organize regular customer service group meetings to review your business’s short-term goals. If your employees are not updated on your strategies, they won’t be able to deliver the customer service experience that your brand needs to stay consistent. 

Plus, this gives you a great opportunity to express concerns over current practices and talk about feedback you receive online

4. Monitor Customer Service Results With KPIs

Even though asking for direct feedback is a great way to improve your customer service efforts, technology has features that do the data collecting for you so you can have a better overview of the strengths and weaknesses of your strategies. 

You can track the number of abandoned conversations, customer satisfaction scores, and total conversions. This is a great way of checking in on your customer service team and observing the good aspects of your communications. 

5. Keep Building Relationships

The most essential part of your customer service strategy should be maintaining relationships with your community. For example, you can gather birthdays from clients and send out festive messages throughout the year. 

Small details can go a long way to winning over loyal customers and making them feel special. So, make the most of promotional codes and discounts where you can! 

Work With the Best Customer Service Tools

When you work with the right tools, your customer service team can carry out their tasks efficiently and quickly. That’s why you need to use platforms that allow you to talk with customers regularly, create surveys, and answer telephone calls. 

Luckily, we offer all these services for your business. 

Contact us today to find out more and take your customer service to the next level in 2023.